Colour is the essence of a company brand and consumers use colour recognition to make a choice about a brand. Can you imagine the famous Coca-Cola logo in any other colour than red or the McDonald’s golden arches in say green? No, it just wouldn’t feel right!
A brand colour expresses personality and can be used to evoke a reaction and stimulate an association. The ultimate, the holy grail if you like, is to ‘own’ a colour as part of your brand identity. For example, Orange, the mobile phone network brand is based around the colour: orange.
A brand colour expresses personality and can be used to evoke a reaction and stimulate an association. The ultimate, the holy grail if you like, is to ‘own’ a colour as part of your brand identity. For example, Orange, the mobile phone network brand is based around the colour: orange.
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