Colour and Brand

Colour is the essence of a company brand and consumers use colour recognition to make a choice about a brand.  Can you imagine the famous Coca-Cola logo in any other colour than red or the McDonald’s golden arches in say green?  No, it just wouldn’t feel right!

A brand colour expresses personality and can be used to evoke a reaction and stimulate an association.  The ultimate, the holy grail if you like, is to ‘own’ a colour as part of your brand identity.  For example, Orange, the mobile phone network brand is based around the colour: orange.  

What is a brand identity?

Brand is the identity of a company or organisation, service or product by which you project your name into the public awareness. Brand includes the name, symbol or logo, design or the combination of all. In the commercial world branding is the most powerful idea to differentiate a particular business and to identify its services from others in the market.  

Warren Creative is team of professional, experienced and talented brand designers. Our main focus is on providing attractive and unforgettable brand solutions that delivers the message clearly, motivates the buyers and validates your credibility. 

One of our recent brand projects was to refresh the Goodwood Racecourse brand identity.

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